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A look at ROSÉ'S new music video for "new trick" shot entirely on iPhone 18 Pro. The new variable aperture lens on the 48MP ...

iPhone 18 Pro is purpose-built for unprecedented performance, featuring the vapor-cooled A20 Pro chip and exceptional AI ...

iPhone Duo is the first foldable iPhone, featuring the largest display ever and reimagined iOS experiences for unprecedented ...

Apple Watch Series 12 and Apple Watch Ultra 4 feature the most accurate heart rate sensing in a wearable.* Unlock new features ...

AirPods 5 deliver up to 1.5x more Active Noise Cancellation than the previous generation, with a redesigned acoustic architecture ...

iPhone 18 Pro is Apple's most powerful iPhone yet. It features the A20 Pro chip, with exceptional AI capabilities, and a ...

iPhone Duo is a foldable iPhone with the largest iPhone display ever and all-new iOS experiences for unprecedented versatility, ...

Apple Watch Series 12 has the most accurate heart rate sensing in a wearable. Unlock new features like high-frequency heart rate ...

AirPods 5 deliver up to 1.5x more Active Noise Cancellation than the previous generation, with a redesigned acoustic architecture ...

The all-new Apple Watch Series 12, featuring the most accurate heart rate sensing in a wearable, is worth the upgrade.